Linda Elder and Richard Paul invented nine universal intellectual standards to encourage individuals to think critically about a problem or situation. They even apply to designing a website for your internet marketing, which as we know with Winchester, VA Web Design, can be quite the challenge. Fear not, these standards can set you on the right track.
The first standard is clarity.
Clarity: Could you elaborate further on a product or service? Could you give an example? If your website has information that is unclear, your future customers might assume the information is inaccurate or irrelevant. That brings us to the next standard, which is accuracy.
Accuracy: Is your information really true? How could customer’s check that? Some people click the first website that appears in their search for a particular service. Yet those who prefer to do background research, might do some fact checking. While the information they find on your website may be clear, it may be inaccurate.
Precision: Could your website give more details? Could it be more specific? A product description can be clear and accurate, but not precise, as in the statement, “our lawyers have experience.” To new customers that could mean your business has 1 day of experience, or 15 years of experience.
Relevance: How does your information apply to a customer’s needs? A website can be clear, accurate, and precise, but not relevant to anything your business has to offer. Web Badger ensures that it is.
Depth: How does your solution address the complexities of a customer’s problem? If a law office covers bankruptcy, for instance, the website might breakdown the various chapters of bankruptcy, and frequently asked questions about each chapter.
Breadth: Does your business need to consider another point of view? For example, your website could include testimonials or space for customers to ask questions, or leave comments.
Logic: Does this really make sense? Does that follow from what you said? How does that follow? But before you implied this, and now you are saying that; how can both be true? When we think, we bring a variety of thoughts together into some order. When the combination of thoughts are mutually supporting and make sense in combination, the thinking is “logical.” When the combination is not mutually supporting, is contradictory in some sense or does not “make sense,” the combination is not logical.
Fairness: Does your business have a vested interest in its services? If you want internet marketing success, which means a greater customer base, you may have to think of your services and products from the perspective of a customer.
Because the standards overlap, it is OK to focus on the areas your web design or internet marketing needs most. Want to know what happens when Winchester, VA web design goes wrong?
Need assistance sooner rather than later? We can assist you with your web design, internet marketing, marketing, internet advertising, advertising, web marketing, and web advertising. Note: these services are also available in Stephens City and Frederick County, VA.